Marketing the Romney brand MiamiHerald.com Campaigning isn't so much about telling truths as it is about marketing — it's more show than tell. Candidate/product Romney is often showcased by his campaign in factories and warehouses to convey that the Republican is a jobs candidate.
Hospitals mine patient records in search of customers USA TODAY As part of these direct mail campaigns, they are also buying detailed information about local residents compiled by consumer marketing firms — everything from age, income and marital status to shopping habits and whether residents have children or ...